Sensational show without resorting to sensationalism…
The phone lines are always open to provide audiences with direct access to important newsmakers, politicians, and
entertainers. Civic-minded and politically active, award-winning talk show host Herb Nero confronts the issues, challenges the experts, and provides his own fresh perspective on today’s latest topics. A powerful, one-of-a-kind voice in talk television, Herb Nero does not rely on woeful whiners or society’s misfits for his show’s content. He hosts live conversations, moving with incredible ease between seasoned guests and first-time callers.
Lively conversations with guests, who have included…
Politically speaking: President Gerald Ford; President Ronald Reagan; Vice President Dan Quayle; California Congressmen David Dreier, Jerry Lewis, Carlos Moorehead, and Robert K. Dornan; as well as key Congressmen throughout the country, State Senators and Assemblymen, Los Angeles Mayors and Councilmen, and community leaders across the United States.
In the entertainment field, guests have included: Bob Hope, Mickey Rooney, Charlton Heston, Harold Gould, Roy Rogers, Morey Amsterdam, Dom Deluise, Tippi Hedren, 60 Minute’s Mike Wallace, Olympic Gold Medallist Bart Connor, fashion expert Mr. Blackwell, radio personality Gary Owens, Disney star Dean Jones, Back to the Future’s Tom Wilson, Gunsmoke producer John Mantley, Cagney and Lacey producer Barney Rosenzweig, and countless other noted producers such as Andrew Solt, Larry Thompson, and Jack Haley, Jr. Musicians have included Buck Owens, John Schneider, Jimmy Rogers, and Jan and Dean’s Dean Torrance. Past favorites have included Captain Kangaroo, Bob Keeshan; Dennis the Menace’s Jay North; The Rifleman’s Johnny Crawford, The Brady Bunch’s Barry Williams, and Bozo the Clown’s Larry Harmon.
Aeronautically speaking:
world-famous astronaut Buzz Aldrin, test pilot Chuck Yeager, Voyager pilot Dick Rutan, B-2 test pilot Bruce Hinds, SR-71 pilot Tom Smith, Mercury astronaut Scott Carpenter – and many, many more
And last but not least, award-winning authors: Madeleine L’Engle, Francine Pascal, Robert Kraus, Johanna Hurwitz, Franklyn M. Branley, Jon Scieszka, Harvey Mackay, Bob Schwartz, Dottie Walters…AND…New Age personalities: psychic Dorthea Jack, astrologer Laura Des Jardins, and clairvoyant Kenny Kingston.
Memorable…relevant…different…people can’t stop talking about Herb Nero!
Herb Nero Appeals to a Strong Target Market…
Herb Nero coined the phrase for the now-universal demographic Joe Lunchbox. His talk show audience is comprised of the hardworking everyday men and women who care about America…the parents and grandparents who know how to do what it takes to achieve their American dreams. Characterized by packing a lunchbox to work every week, these are regular people who understand the setbacks and personal hardships of a nation’s economic recession, regular people who put their kids above everything else in their personal lives, regular people who tirelessly work two jobs when they have personal setbacks, find meaningful ways to help other families in times of need, and never get as much direct recognition as they genuinely deserve for keeping America moving.
Instant Appeal with the Joe Lunchbox Crowd…
Herb Nero has a proven track record of pulling in nearly 1,000 calls daily for a one-hour TV program already tested with an audience of more than 33 million in low-power television stations across the United States. The Herb Nero Show is a proven success in major television test markets across the nation, including New York, Texas, Ohio, Florida, Washington, and California. Herb Nero has proven cross-over appeal between established niche markets that include country-western, classic rock, and all talk. His extensive radio and television exposure has been focused in the optimum test area of Los Angeles County…with a choice broadcast range from Catalina Island (California) to Las Vegas (Nevada). In such demand, his radio and TV programs have been broadcast live in this test market for up to 32 hours each week, plus 6 hours in simultaneous replay.
In addition to an array of diversified and loyal viewers, a myriad of very fascinating people have been interested
in following this award-winning host and his show for years…a number of whom have been known to express their opinions from one end of the spectrum to the other…
• Herb’s loved…
o He’s hated.
• He’s a bad boy…
o He’s an angel.
• He’s a true-blue defender of the American justice system…
o He hands out matches for witch hunts.
• He’s brutally honest…
o No, honestly…he’s brutal.!
Herb Nero is many things to many people…but he’s never Rush Limbaugh and he’s never Howard Stern. He’s distinctly different. Once you’ve heard him, you won’t forget him. Once you’ve verbally sparred with him, you won’t ever be the same. Quick-witted and exciting, Herb Nero approaches every discussion using straight talk and everyday commonsense. The phone lines are always open to provide Herb’s audiences with direct access to important newsmakers, politicians, and entertainers.
Herb Nero…
The voice of America’s Joe Lunchbox crowd!
VIEWER PROFILE FOR THE HERB NERO SHOW
SEX… 54% men
46% woman
AGE… Distributed nearly equally age between groups of 29-to-36 and 37-to-56
INCOME…
$43,000+ annually
(average)
MARITAL STATUS…
43% Married…average of 2 children, age 6 and over
31% Single…not living at
home
14% Newly Married…no children
12% Married…average of 2 children, age 6 and under
POLITICAL
PERSUASION…
65% Republican
31% Democrat
4% Other
Broadcasting
Excellence…
Civic-minded and politically active, Herb Nero is an award-winning radio and television talk show host, who is frequently presented with certificates and awards for his professional contributions to the entertainment industry and his personal contributions to the local community.
Herb has received special recognition from the following organizations:
• County of Los Angeles
•
City of Lancaster
• Southern California Motion Picture Council
• City of Palmdale
• Hollywood Chamber of Commerce
• Lockheed
Aeronautical Systems
• U. S. Air Force Recruiting Service
• High Desert Gun Slingers
• Hollywood Reporter
• Grand Lodge Order
of the Elks
• American Business Women’s Association
• West Lancaster Merchants Association
• Congressman David
Dreier…
• …and many, many more.
A lifetime advocate of literacy, Herb Nero hosted a special literacy project that teamed more than a dozen Los Angeles County schools with top publishers, including Random House, Dell, and Simon & Schuster. The popular segment enhanced the School District’s required reading curriculums by creating [reading] promotions that connected readers to the writers of the books. The live broadcasts featured interviews with such acclaimed children’s authors as Madeleine L‘Engle, Patricia Polacco, Barbara Park, Francine Pascal, Franklyn M. Bradley, to name but a few.
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