ADVERTISE ON CEG TV NETWORKS
The Advantages of Television Advertising
Image Builder:
While any media can offer facts and figures, only
TELEVISION can build an image by tying together the
elements of sight, sound, color, motion, and emotion!
Credibility:
Based on a Brusking/Goldring survey, TELEVISION advertising,
when compared with radio and print, is perceived to
be the most influential, authoritative, believable,
and exciting advertising medium!
Results:
TELEVISION generates immediate traffic on your sales
floor! TELEVISION reaches everyone!
Captivating:
TELEVISION catches people’s attention. It gets
into the living room and reaches people when they’re
relaxed!
Coverage:
TELEVISION reaches a broader base of viewers, regardless
of gender, household income, education, or occupation!
Shouldn’t your business be taking advantage
of these strengths, and advertising on CEG TV Networks?
Advertising on CEG TV Networks
CEG TV Networks reaches more than 91 percent of the
country on the national level and local markets with
full coverage (off air and cable). We make television
advertising the most powerful, effective, affordable,
and efficient way to reach your customers. Our commitment
is to create as much value as possible for our advertisers.
The CEG TV Networks’ team—with more than
50 years of combined broadcast television experience—will
work with you to develop successful advertising campaigns
with access to high quality, full-service commercial
production elements for all of our clients. We can
guide you through the entire process—from concept
to launch, we are a one-stop shop. Contact CEG TV
Networks’ advertising department at 702-533-3390,
and let us show your business how we can meet your
advertising needs!
Gain Success Faster Using the Power of Television!
Get Impact. Get on Television.
More time is spent watching television every day
than all other types of media combined.
TV reaches more adults, teens, and children every
day than any other medium.
Adults are most likely to learn about products or
brands they might try or buy from TV.
Television is perceived as the most exciting, persuasive,
and influential advertising medium.
For information about advertising on CEG TV Networks,
or any other advertising, please contact: Broadcast
Advertising Services, Short and Long Form:
(702) 533-3390
Television Advertising by the Numbers
Understanding Television Advertising
Q. Why should I choose television to advertise my
business?
A. Television is powerful. Did you know that the
average person over the age of 18 spends more over
200 minutes per day watching television? That’s
over 4 hours a day! The time an adult spends with
television exceeds the combined time spent with other
media: Radio - 128 minutes; the Internet - 45 minutes;
Newspapers - 30 minutes; and Magazines, 19 minutes.
According to a recent study, “The public perceives
television as the most influential, authoritative,
exciting, and persuasive advertising medium.”
… “Television was the medium where consumers
were most likely to learn about products.”
Q. Should I place all of my advertising on one type
of media?
A. In most cases, no. If you’re simply looking
to reach anyone, you can usually reach acceptable
numbers of people by using only one type of media.
However, depending on the type of business you are
advertising, it may be better to diversify your advertising
budget among several types of media, which target
different types of potential customers; for example,
newspaper advertising is not effective if your potential
customer doesn’t read newspapers.
Q. My business is smaller than the major TV advertisers.
Can I afford to advertise on television?
A. A better question is: “Can I afford not
to?” Consider how many people your advertising
message can reach on television. Then, compare that
cost to the cost of other media. You may be surprised
to find that television advertising is very economical.
Q. Money is tight. How do I determine my advertising
budget?
A. The amount of your budget can be determined by
considering what end result you hope to achieve with
your advertising campaign. How many sales, transactions,
or new customers will you need to attract to achieve
your goal? The purpose of advertising is to make your
revenue grow. We have marketing specialists who are
experienced and have access to multiple sources of
research material to help local businesses develop
a marketing plan. We can help you define your goal,
create your message, and find the programs and events
that will reach your customers with the right amount
of frequency. We can recommend the most cost-efficient
way to reach your goal while staying in line with
your established budget.
Q. How much does it cost to advertise with CEG TV
Networks?
A. The cost of advertising depends a lot on what
time of the year your messages will air, and how many
people you need to reach. It’s important that
a customized advertising solution be developed for
you based on your needs and budget. If you would like
to receive information on our advertising rates, please
contact our Sales Department for additional information.
Q. What is a ratings point (or “GRP”)?
A. A rating expresses audience-viewing amounts. You
may also hear the term “rating” referred
to as a rating point or GRP (gross rating point).
One rating point represents one percent (1%) of the
total television households in the region (as determined
annually by Nielsen Media Research).
Q. I’ve heard the term “reach”
used. Why is it important?
A. Simply put, it’s an analysis of how effective
your message is by determining how many people will
see it. Advertisers can request that we provide information
on approximately how many people their commercial
schedule will reach.
Q. When you discuss the frequency of an ad message,
what does that mean?
A. Advertisers can request that we provide information
on how often the average viewer will see and hear
their commercial. This is expressed as “frequency.”
For example, if a schedule has a frequency of 3.2,
that means the commercial message will be seen and
heard at least 3.2 times by each viewer in their target
demographic.
Q. I’ve heard people talking about ratings,
and then they mention demographics. What are they,
and why are they important?
A. There’s more to advertising effectiveness
than simply the number of people watching a program.
If you sell widgets, it makes sense to place your
ads in programs where widget buyers are likely to
buy. Demographics are categories of descriptive information
on an audience or group of people, usually referring
to the vital statistics of sex and age. For advertising
purposes, Nielsen Media Research monitors television
viewing and reports the results on different audience
demographics such as: TV households, Adults 25-54
years old, Men 18-34 years old, Adults 18+ years old,
etc.
Just a Few of CEG TV Networks’
Satisfied Advertisers
Allstate Motor Club
American Satellite
Broyhill Furniture
Cabelas, Fishing Supplies
Century 21 Vacation Properties
Devry University
Direct TV
DK Children’s Books
Eagle Claw “Quality Fishing Tackle”
FoodSaver
Garden State Life Insurance
General Steel
H & R Block
Hawaii Travel Bureau
Jules Jurgensen
Kings Down Mattress
Lawry’s
Matric Direct
Mega Health Insurance
Okuma
Oneida
Premier Rods
Proflowers
Prudent Choice
Stren
3rd Grip Products
Tootsie Roll
University of Phoenix
Whirlpool
Yo-zuri, “The Future of Fishing Tackle”
For information about advertising on CEG TV Networks,
or any other advertising, please contact: Broadcast
Advertising Services, Short and Long Form:
(702) 533-3390
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